Why we still print a seed catalog

We keep a typewriter on the chair in the studio because it is a useful lie: that growing things still deserves the pace of paper. The catalog is the honest version of that lie.

A screen will show you fifty tomatoes and a discount code. A printed catalog will show you four, with enough room to write in the margin. That constraint is the product. Most of our growers tell us they circle two varieties in January and actually sow them in March. The rest of seed commerce is a cart they never plant.

The catalog is 48 pages, soy ink, cream stock, and one surprise packet. It is also an essay about light in late summer and a chart of what still goes in the ground in August. We print two thousand. When they are gone, they are gone until the next season.